Controlling the look of you festival is complex. It starts small; getting your colours right, thinking about the layout of your floor plan, setting the tone with the entrance displays, but the look of your event permeates everything in the event. Get it right and part of your job, creating the right tone, is done. Get it wrong and the other areas of your festival have to work much harder to make your attendees feel at home.
Like a lot of things that involve humans, we start with establishing the emotional response we'd like the audience to have while being part of the festival. Choose a range of emotions from the graphic on the left. Start with a base emotion (the centre circle) and move towards more specific emotions. These should give you a base colour to consider as well.
The second option is to start with what we already now about colours. Choose adjectives from the graphic on the right that best describe the style you are going for and then select your base colour.
The location you choose sets the tone for your event. Too fancy? That alienates some customers. Beautiful location but too far away? Now nobody can get there! Great facility but in the bad part of town? Now your guests are scared to turn up and the 'look' outside affects the look you've created inside. You've certainly got lots to think about when picking a location.
There are few limitations in your festival. You can truly imagine setting it up anywhere in the world, as long as you solve the problems that come with each unique location. Do some research, find the best location for your event and get photos of your location.
Using Google Earth, locate the nearest:
Transport Hubs (Planes, Trains, Buses, Subways, Boats, Ferries)
The way you set out the various areas of your festival directly affects the way your festival looks and feels. If you have chosen a location with a predefined floor plan, you will have to adapt your plans to suits the building. If your location is more open, you'll be in charge of defining where everything goes and how you'll move people between each area.
All toilet facilities.
The ticketing area.
All medical facilities.
The main entrance.
Each separate location (eg: Main stage, Secondary stage, Photo Gallery)
Any extra areas you have devised for your event. (Eg:Dance stage, Quiet area, Autograph Zone, Merchandise)
This next section requires very specific knowledge about the needs of your particular event. Perhaps you need a series of speakers and stages, or power cables for the food section. Maybe you require some ramps for the artwork to be moved in and out, or special lights to bring the photographs to life.
The stage design or display areas can also be designed in a way that influences how the audience connects to the experience, and that's your job! The images below give an idea of how you can control the stage.
Certain events can create their look through the costumes of staff and/or performers. This can be a simple or incredibly elaborate way to represent your event's style. It's also quite important yet easily overlooked. Your staff might need to look approachable yet professional, or casual but prominent. Performers represent the emotions of the event and their costumes need to do the same!
Your event almost certainly needs staff or performers. What they look like also sets the tone for your event. Select three images from below and describe the tone they create and how it is created. Consider the two charts from 'The Colours' section at the top of this page when looking for adjectives to describe the tone and atmosphere.