It's all well and good to design an amazing event, but what if no one shows up? Knowing your audience enables you to direct your event towards their tastes, to make it easier for them to find out about it, and to make certain they can get there. We use 'demographics' to better understand people and they can help you refine your event too. Demographics is the study of a group of people based on factors such as age, race and sex, among others.
Consider the audience you hope will attend your event. On average, how would they respond to the follow questions? If the question doesn't really work with average, estimate a percentage for the main categories that represent your audience.
What is your age?
Under 12 years old
12-17 years old
18-24 years old
25-34 years old
35-44 years old
45-54 years old
55-64 years old
65-74 years old
75 years or older
Secondly, these age groups also represent different ways of responding to things. Some of your design decisions will need to be based upon your understanding of how different groups behave.
Finally, remember that demographics are just statistics. They don't define everyone, they just make it easier to group some things together.
Which gender do you identify with?S
*This refers to individuals who have a different gender identification than female, male and transgender.
How many hours a week do you USUALLY work?S
35 or more hours a week
Less than 35 hours a week
I am currently unemployed
What is the highest level of education you have completed?
Less than a high school diploma
High school degree or equivalent
Some college, no degree
What is the combined income of your household?
Less than $20,000
$20,000 to $34,999
$35,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
NOTE: Not all of these questions will be applicable but others questions might be. Consider what information is actually useful before developing extra questions.
Use a visual tool to demonstrate who you think your audience will be. This will add another professional element to your presentation. There is an example below to help you get started.
Websites like canva provide all the tools you need to make a simple infographic of the data that represents your event's audience.
When you are making visualisations of information, consider the following techniques to 'guide' (or control) your viewer:
Here's an example that was created in less than 20 minutes: